Information Design: Safe sex campaign
Brief Overview
The Brief: using photography as the primary medium, create a poster as part of an integrated social campaign that promotes safe sex. The secondary deliverables include a WeTransfer background and another deliverable which conceptually rounds off the campaign. A fair amount of research is required to create a campaign that is topical and relevant to the target demographic. The campaign requires a strong typographic backbone such as a slogan, catchphrase, hashtag, etc. to drive the point home.
Deliverables
1. Campaign poster2. WeTransfer background
3. Interactive element
4. Research and conceptualisation
The Campaign
I was given a task: Create a campaign promoting safe sex. This could mean many different things to many different people and could be interpreted in many different ways. My brief within the brief focuses on the perception of safe sex and what it means in our current technologically-driven climate. Where do we form our opinions on what safe sex looks like and how will future generations formulate their views? I believe pornography will have massive consequences in this area.
Our perceptions are what ultimately guide our actions. Pornography has been proved to alter brain functioning, especially in developing minds, and the vast majority of what porn displays couldn’t exactly be classified as safe sex. Add to the fact that internet-based porn is on a steady rise, especially among younger males, and you’ve got a recipe for disaster. This campaign focuses on the high schooler - males in particular. It aims to raise awareness around the fabricated nature of pornography and the porn industry. The main take-away is that the porn you see on the internet is fake and fictitious and should not be used as sexual education.
WeTransfer background
The use of a banana in a safe sex campaign may be cliched , however, it provides striking and instantly recognisable imagery. The warped and glitching effect communicates the abstraction from reality that surrounds pornography.
Interactive element: Internet pop up game
You have to reach a target audience where they’re at and for high school males, it’s probably on the internet. For the sake of this campaign and in sticking to the theme, a set of internet pop-up games have been developed. These will appear on screens wherever a pornographic pop-up ad would appear and they are meant to mimic common internet pop-ups such as captcha boxes. The message of these games doubles down on the ‘Porn is Fake News’ mantra of the campaign, using real life conspiracy theories and equating them to porn.
Research and conceptualisation
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